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CSP Social Media Campaign
Our client at Informa Engage, CSP, sought to enhance promotion of their research reports, including Industry Insights and Market Leader Reports. I recommended developing a social media series for Instagram, Facebook, and LinkedIn featuring compelling quotes and callouts from their reports. With full creative control within brand guidelines, I designed the assets shown above for CSP's Market Leader Report in February 2026.
Iteration
Through multiple iterations, we refined quote lengths, imagery, and developed two distinct styles: pull quotes from Q&A sections and callouts highlighting key insights from the report. Following approval, the CSP team deployed four social media posts weekly before and after the report's completion.
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