Aviation Week White Paper
Aviation Week requested a modernized white paper template this year. While brand elements—colors, fonts, and imagery styles—were predetermined, all other design decisions were at my discretion. I focused on creating a visually engaging yet clean layout that prioritized content readability. Following approval, the new template launched in March 2026.
Iteration
The previous white paper design featured a flat layout with unanchored pullout quotes and disconnected, blocky imagery. The new design introduces a more dynamic, visually engaging structure. The two-column text format improves readability and creates a less intimidating reading experience. The client was highly satisfied with the redesign, which has resulted in increased white paper downloads since implementation.